Part 4; Building a Strategic CalendarWe can’t persuade if we don’t have people’s attention. With that in mind, the 12-month calendar has two main windows for the introduction…Aug 24, 2021Aug 24, 2021
Part 3; Visuals Enhance Reach, Resonance, Cohesion, and Targeting.March of 2007. Backstage with the young presidential candidate. We peered out into the ballroom of 3500 people, each with our own porthole…Aug 17, 2021Aug 17, 2021
Part 2; How to Construct a Compelling Speaking ProgramLast week I made my case for Tuesday at 11am being the best window for making news. We walked through why T@11 gives you the best chance…Aug 10, 2021Aug 10, 2021
Part 1; Tuesday @ 11am is The Best Time to Make News.I have been in countries where news stations, newspapers and bloggers are told what to cover. It is a bland and troubling thing to witness.Aug 3, 2021Aug 3, 2021
I’m Glad That’s (Almost) Over!I am not diametrically opposed to traditional Republicanism and share with it a couple fundamental truths; humans are not susceptible to…May 9, 2018May 9, 2018
1994 is Calling — Here’s How 2019 Can AnswerMaps shift and pulse with expectation. Breathless anchors dust off the “landslide” analogies and the incumbent party frantically tries to…Apr 24, 2018Apr 24, 2018
