Roger FiskPart 4; Building a Strategic CalendarWe can’t persuade if we don’t have people’s attention. With that in mind, the 12-month calendar has two main windows for the introduction…5 min read·Aug 24, 2021----
Roger FiskPart 3; Visuals Enhance Reach, Resonance, Cohesion, and Targeting.March of 2007. Backstage with the young presidential candidate. We peered out into the ballroom of 3500 people, each with our own porthole…5 min read·Aug 17, 2021----
Roger FiskPart 2; How to Construct a Compelling Speaking ProgramLast week I made my case for Tuesday at 11am being the best window for making news. We walked through why T@11 gives you the best chance…5 min read·Aug 10, 2021----
Roger FiskPart 1; Tuesday @ 11am is The Best Time to Make News.I have been in countries where news stations, newspapers and bloggers are told what to cover. It is a bland and troubling thing to witness.4 min read·Aug 3, 2021----
Roger Fiskrfmemo Vol 2; The Success NarrativeTo: Candidates Running in 20204 min read·Jan 30, 2019----
Roger FiskI’m Glad That’s (Almost) Over!I am not diametrically opposed to traditional Republicanism and share with it a couple fundamental truths; humans are not susceptible to…4 min read·May 9, 2018----
Roger Fisk1994 is Calling — Here’s How 2019 Can AnswerMaps shift and pulse with expectation. Breathless anchors dust off the “landslide” analogies and the incumbent party frantically tries to…3 min read·Apr 24, 2018----