March of 2007. Backstage with the young presidential candidate. We peered out into the ballroom of 3500 people, each with our own porthole in the double swinging doors. “I made an X on the ground halfway to the stage and I need you to stand on it and shake hands…

Last week I made my case for Tuesday at 11am being the best window for making news. …

I have been in countries where news stations, newspapers and bloggers are told what to cover. It is a bland and troubling thing to witness. In democracies, just because something is important to you, or virtuous or cutting-edge, doesn’t mean it’s news, because we have to compete to make news. We have to hustle for clicks and eyeballs because it is a market place, or what some dub the Attention Economy.

Giants Can Be Small Some come from Corry, Pennsylvania, migrate west to Chicago, and meet a young student fresh out of Army Intelligence and build a family. Hidden in her small frame, my mother held an enduring commitment to excellence. This was not something discussed, not something she exported to…

To: Candidates Running in 2020 From: Roger Fisk — newdaystrategy.com Date: January 2019 RE: The Success Narrative The purpose of this memo is to impress upon the Democratic candidates that there is a desperate need for a new progressive vocabulary around entrepreneurs and job creators. We need a new Success…

rf memo Vol 1; Culture To: Candidates Running in 2020 From: Roger Fisk Date: December 2018 RE: Campaign Culture The purpose of this memo is to demonstrate the importance of making very specific decisions about the culture that will define your campaign. …

I am not diametrically opposed to traditional Republicanism and share with it a couple fundamental truths; humans are not susceptible to perfection, government is a poor instrument with which to attempt to conjure that perfection, and an empowered individual is better than an empowered state. Eclipsing that however is the…

Maps shift and pulse with expectation. Breathless anchors dust off the “landslide” analogies and the incumbent party frantically tries to both control and encourage wild expectations. Yes, this can serve as a snapshot of where we are now with the 2018 midterm elections looming. A narcissistic self-styled Lothario with questionable…